Earn Trust Before Growth
I start by listening to partners, teams, and customers—because sustainable growth begins when people believe the strategy works for them.

From the IT help desk to business leadership
Technology strategist. Channel growth leader. Founder.
I started by solving technical problems. Over the last 22 years, that foundation has taken me into enterprise technology, channel leadership, and entrepreneurship—building partnerships, teams, and businesses across the UAE.
LinkedInTechnical depth.
Commercial clarity.
Human leadership.
01 / About
My career began at the IT help desk. That foundation taught me to listen carefully, solve the real problem, and stay close to the people technology is meant to serve.
Today, I bring that same mindset to channel strategy and business leadership—aligning brands, distributors, partners, and teams around a clear path to growth.
02 / The turning point
2016 · Route Mobile
Before Route Mobile, I was confident with technology but uncomfortable starting conversations with people I didn't know. I could solve complex problems, but I did not see myself as a communicator or a business development professional.
During an informal consultation, Sharad Kumar Thukral overheard me explaining a telecom problem and asked for my résumé. I told him honestly that I was a technical person, not a salesperson.
He told me I had the potential to become a techno-commercial expert—someone who could understand the technology, speak with decision-makers and design the right solution.
“At the time, I thought I was failing. Only later did I realise that I was changing.”
Working under his leadership gradually gave me confidence. I learned that I did not need to speak traditional sales language to earn trust. I needed to understand the problem and explain the solution clearly.
Clients still tell me, “We want to work with you because you don't speak the language of sales.”
That change eventually helped me take the leap and start Portingx Technology.
03 / Expertise
I start by listening to partners, teams, and customers—because sustainable growth begins when people believe the strategy works for them.
I turn complex technology into clear decisions, helping leaders move with confidence without making the conversation feel like a sales pitch.
I align incentives, strengthen teams, and enable partners—because numbers move only when people move together.
04 / Career roadmap
Swipe or scroll through the timeline. Tap, focus, or hover over a milestone to read how technical depth evolved into regional business and channel leadership.
Leading the UAE channel across enterprise networking, surveillance, and smart home solutions.
Developed regional business by building partner capability, market visibility, and strategic accounts.
Hassoun first knew me through my work as a consultant. A year after I designed and implemented its ERP system, the Managing Director asked me to join the leadership team.
Founded and led the technology solutions business through its day-to-day operating phase.
I did not plan to move into business development. It started when Route Mobile’s CEO overheard me breaking down a telecom problem during an informal consultation.
Led infrastructure and desktop support across a 95-server, eight-branch environment.
Managed multi-company infrastructure spanning five data centres across the UAE, Africa, and India.
Supported Australian and UK hosting infrastructure from Dubai.
Managed enterprise data-centre services across 213 servers and 14 branches.
Entered the UAE technology sector through frontline enterprise support.
Built the hands-on foundation in hardware, networking, Linux, and system administration.
05 / Founder journey
Founder · KUTTIKA'S
KUTTIKA'S is an early-stage e-commerce food brand in India. As founder, I am shaping its brand, product, digital presence, marketplace launch, and the operating foundation needed for sustainable growth. It keeps me close to ownership—where strategy becomes a series of real decisions.
Founded and led the business operationally until 2021, then stepped away from day-to-day management as I returned to full-time channel leadership. Portingx continued independently until operations concluded in 2024.
06 / Credentials & awards
Selected certifications
Awards
Let's solve the real problem
If you are building a channel, navigating a technology decision, developing leaders, or exploring a founder collaboration, I am open to a meaningful conversation.